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Partnership with Local Jimmy John’s Owners Announced

By Minnesota Hockey, 05/01/19, 10:00AM CDT


Collaboration to Support Multiple Growth Initiatives Including Gear Up Minnesota

St. Paul, MN – May 1, 2019 – Minnesota Hockey today announced its newest Grow the Game partnership with local Minnesota Jimmy John’s owners. As a supporting partner of Gear Up Minnesota, the Family Mentor Program and the Minnesota Hockey Recreation League, Jimmy John’s will enhance several of Minnesota Hockey’s most influential growth programs and make hockey in Minnesota even more accessible.

The Gear Up Minnesota equipment grant program, which recently opened applications for 2019, outfits young hockey players throughout the state, making hockey more affordable for all families. The program was launched in 2010 and has played a key role in increasing the amount of Minnesota’s 8 & Under players, which last year surpassed 18,800 for the first time ever. Over its eight years of existence, Gear Up Minnesota has distributed more than $640,000 worth of starter gear to over 120 of Minnesota Hockey’s community associations.

The partnership will also play a significant role in enhancing the Family Mentor Program. Launched in 2018, the program is designed to ease concerns new families have about playing hockey by pairing first-year families with mentor families who are well-established in hockey and their local association.

"At Jimmy John’s we take immense pride in being a part of the community and our partnership with Minnesota Hockey and the Gear Up Minnesota grant program is a great way to show that,” said local Jimmy John’s owner Dan Vansteenburg. “With our commitment to quality and speed, working out a partnership with Minnesota Hockey was only natural and we are excited to play a part in helping produce the country’s best young hockey players.”

In addition to supporting various Grow the Game initiatives, Jimmy John’s will also be a supporting partner of the CCM Minnesota Hockey High Performance programs, including the Spring Festivals and Fall Tier I Leagues.

“We are thrilled to have Jimmy John’s on board as a partner committed to our Grow the Game programs,” said Dave Margenau, President of Minnesota Hockey.  “Their support of the Gear Up Minnesota, Family Mentor Program and the Rec League helps to introduce more children into hockey and to keep them playing our great game.”


Freaky Fast! Freaky Fresh!® Jimmy John’s makes Fresh, Fast, Tasty® sandwiches. Homemade bread is freshly baked every four hours and locally purchased veggies and all-natural* meats are hand-sliced daily. Jimmy John's was founded by 19-year old Jimmy John Liautaud in 1983. For more information, visit or check us out on Facebook, Twitter, and Instagram. Learn more about Jimmy John Liautaud on YouTube.

*All-Natural: No artificial ingredients. Minimally processed. See for details. 

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