Local Ideas, Big Time Impact
In 2013, Apple Valley Hockey Association hosted a unique combination of events spanning Friday through Sunday of the IIHF's World Girls Hockey Weekend. See how they used each event to help them reach specific goals for their girls' program.
For years hockey associations have known that word of mouth plays a critical role in growing their programs at the youngest levels. This event takes that idea one step further by encouraging current players to actively engage their friends in trying hockey.
Looking for a new idea on how to attract girls hockey players? Try connecting with the local Girl Scout troop for a skating party. The current girl scouts can earn their skating badge and you have the opportunity to introduce them to hockey. It's a win-win!
One of the most significant barriers from entry when it comes to hockey is simply the perceptions associated with it and a lack of knowledge of the sport. By providing new families with an opportunity to ask questions and learn in a welcoming environment, associations can remove those barriers and make it easier to start hockey.