This section of the website has been created by the Minnesota Hockey Membership Development Committee. It is dedicated to providing associations and their leaders with news, stories and tips about how to successfully recruit and retain hockey players. Please feel free to take advantage of any and all of these resources in your community and reach out to us at any time.
Download our Recruiting & Retention Manual.
R & R Committee Chair
Marketing & Communications Mgr.
A total of 48 associations in Minnesota completed USA Hockey's 2 and 2 Challenge during the 2016-17 season. That high level of participation played a significant role in surpassing 18,000 8U players for the first time in Minnesota history and setting a new record for Girls 8U players for a third straight season.
Associations that commit to the 2 and 2 Challenge follow a systematic year-long plan of utilizing grassroots marketing tools and national events in an effort to add two additional new players and retain two more players than their previous season's 8-and-under player totals.
To complete the 2 and 2 Challenge, committed associations will utilize programs that emphasize the main driving forces of growth - Retention, Acquisition & Conversion.
Accept the 2 & 2 Challenge for the 2017-18 season and see the impact it can have on your community!